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As contemporary shopping habits continue to shift, building a strong digital presence has never been more essential for any brand or business. In recent years, customers rushed to embrace new ecommerce platforms—transitioning from traditional brick and mortar stores to online shops that elevate their shopping experience.  

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Data from the Department of Trade and Industry (DTI) show that in 2020 alone, ecommerce contributed 3.4% to the nation's GDP, showing its immense potential and proving, once and for all, that the shift to digital is here to stay.  

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Amplified by the pandemic, this fast-changing consumer behavior prompted businesses to reconsider traditional techniques and evolve their operations, ushering in an era of ecommerce that is bold, innovative, and centered on convenience.  

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**Shopper Convenience**

From ordering items and having them shipped to their doorstep, today’s consumers are used to the ease and convenience that comes with online shopping. 

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Aside from eliminating usual shopping stressors, online shopping offers consumers a more personalized approach to shopping. Targeted recommendations invite them to browse products that are trending or are related to past purchases, quickly addressing their needs and making their purchasing journey a lot easier. 

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**Multi-Device Accessibility**

With busy lives and busier digital landscapes, the majority of consumers jump from one device to the next, creating what is called the ‘multi-device path to purchase’.  

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Recent studies show that while 65% of consumers start their shopping journey on mobile, most will go on to continue browsing on desktop, before finally completing their order on a tablet.  

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Knowing which devices are used by the market allows businesses to design website or app interfaces more effectively, and create a system that seamlessly syncs up all essential information, so customers can continue shopping without interruptions.  

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**Effortless Payment Options**

The pandemic has drastically accelerated the movement towards a ‘cashless’ society through the introduction of new payment methods. By providing a variety of options, consumers are given the opportunity to control how they checkout depending on their needs and capabilities.  

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Among local ecommerce platforms, these new options include Cash-On-Delivery, Buy Now Pay Later, and E-Wallet payments. The simplicity and accessibility of payment methods help consumers make purchasing decisions effortlessly and quickly.  

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**Access to Omnichannel**

An omnichannel strategy may seem like a daunting task, but it's one worth doing. Aiming to create a seamless experience for the customer at every point of the shopping journey, the omnichannel approach can increase sales and traffic across multiple platforms.  

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On average, customers use at least six platforms prior to completing a purchase. Identifying which marketplaces your customers spend most time in can help you determine which channels you need to focus on in the process of creating an integrated shopping experience.  

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With the pace ecommerce is growing, it is a challenge for every business to adapt and be flexible. By constantly re-assessing processes, observing consumer behavior, and strategically implementing changes—we redefine and reimagine the future of shopping.  

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Here at focus_ , our goal is to bridge the online and offline shopping experience. Our definition of retail centers on customer satisfaction, resulting in a store that is both experiential and immersive, and unlike anything the market has seen before. 

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We mimic these experiences online through a website that is intuitive and easy to navigate, backed by a customer support team that is ready to assist our customers in every step of their shopping journey. 


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From Carts to Clicks: How E-commerce Changed The Way We Shop

When the pandemic struck and the government implemented strict lockdowns, everyone was forced to stay at home. As the world stood still, many Filipinos chose to spend this time wisely by going on a home improvement spree - upgrading and adapting their homes to what is now the ‘new normal’. 

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Technology changed the game for many homeowners. Mothers wanted better kitchen tools for their newfound baking and cooking hobbies; some needed a more conducive home office setup; while others integrated more gadgets at home in hopes of creating a comfortable and luxurious experience despite being stuck indoors. 

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## **The Makings of A Smart Home**

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Beyond aesthetic facelifts and renovations, the lockdown shed light on the importance of living in smarter homes. Recent trends have seen a rise in consumer desire for smart homes, with about 78% of consumers willing to pay more for homes that can accommodate the latest tech and devices. 

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The benefits for which are evident - smart devices represent the ultimate in convenience. Thanks to advancements in artificial intelligence and robotics, consumers now have access to devices and appliances that can anticipate their needs and offer a helping hand in cooking, cleaning, and other home errands.  

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Ready to step into the future? Make the shift to a smarter home with these focus_ essentials:


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**For the living room:**

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Improve air quality at home with the **Levoit Core 300S**. A smart true HEPA air purifier, the 300S ensures cleaner air for your loved ones so you can feel more safe and secure while lounging at home.

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Plus, the 300S can be connected and controlled through the VeSync app so you can increase air circulation and refresh your space without having to leave your seat. 



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**For the kitchen:**

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The **Instant Pot Duo Plus** combines the functionality of 9 kitchen appliances into 1 powerful multi-cooker. The Duo Plus boasts 16 smart programs including pressure cooking, slow cooking, and cake making. It also reduces cooking time by 70% so you get nutritious dishes on the table in just 30 minutes.  

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**Oster’s 4-in-1 Multifunctional Air Fryer Oven** can air fry, bake, dehydrate, and rotisserie! It comes with a fully digital control panel with preset and manual functions to help you create homemade recipes to perfection. A healthier alternative to deep frying, the Oster Air Fryer Oven reduces oil by 95% and is spacious enough to fit one whole chicken - perfect to share with the entire family! 


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**For the bedroom:**

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A perfect night’s sleep is guaranteed with the **Sealy Adjustable Bed**. As the first and only spring adjustable bed in the Philippines, this revolutionary mattress developed with the American Orthopaedic Advisory Board offers fully-adjustable head and foot sections, a massage functionality, and the unbeatable support of Sealy’s patented coil system that helps improve spine alignment and alleviate back pain. 


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Get inspired to make the most out of every moment with the latest news, tips, and blogs from focus_

From Carts to Clicks: How E-commerce Changed The Way We Shop

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